![TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the](https://external-preview.redd.it/HGR9Y6MqLcVsZjSEa4Ul2aTV3vcySApqYDdBRWsEFTo.jpg?auto=webp&s=0f0989d579cdb0e64991b2fc9b38a077acd5e740)
TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the
![TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the](https://preview.redd.it/m32bom5x98w71.jpg?auto=webp&s=c494f756d5d0c6aa76c74636eb3a1595ae32d653)
TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the
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